In contrast to other sports cars, McLaren is now targeting the 720S for the young. Because in the eyes of McLaren Jakarta, now has a lot of young people who already have thick pockets.As stated by Chief Executive Officer of McLaren Jakarta, Irmawan Poedjoadi, in Jakarta.
"The consumer character of 720S mix yes, because I see there are younger users now.It's a bit shifting, if our first customers are usually established," said Irmawan.
"Now many young people are successful, so the consumer is shifting down (younger) there is a 22-year-old young people quite a lot, because yes indeed his parents have been lazy to see the streets jam and all sorts (reluctant to choose a sports car- Red), "he added.Irmawan also added today many young people who choose McLaren Super Series from McLaren.
"There are 3 categories in the McLaren, Sport Series, Super Series and Ultimate Series.Now young people are even included in the category Super Series.Well if the Sports Series, this is still very comfortable every day, anytime you can drive. McLaren 720S is the entry of the Super Series, "he said.
Then does Mclaren have a specific strategy to better reach young riders."We're hooking it up from the community, we're trying to get the community, we're trying to reach into the society of young people now, and we have a group, have friends who run to young people who have tried other brands," he said. .
"This is McLaren, especially the 720, it's really phenomenal, the change is very drastic than the look of the previous model.While for the sport series it runs to the community because it is not mass production, for the hobbyist .Of course we run into communities that Runs into hobbies, "he added. (Lth / ddn)
